How Much Should You Budget for Marketing When Raising Capital?

Written By Angela S. Hwang

Why Marketing Budgets Make or Break Fundraising 

Whether you're raising $10M or $100M, your marketing budget determines how quickly (and successfully) you attract investors.

Here’s how to allocate wisely. 

The Industry-Standard Budgeting Rule 

  • 3–5% of fundraising goal: Slow, organic growth (best for established networks). 

  • 6–10% of fundraising goal: Faster, aggressive outreach (paid ads, events, PR). 

Example: Raising $10M? Budget $300K–$1M for marketing. 

Where Should You Spend? 

  • Digital Ads (LinkedIn, Google, Facebook) – Target accredited investors and specific investor personas 

  • Content Marketing (Blogs, Webinars, Articles, etc.) – Build credibility 

  • Networking (Conferences, Pitch Events) – High-touch investor relations 

  • CRM & Email Automation – Nurture leads efficiently 


Pitfalls to Avoid 

  • Overspending on untested channels (start small, track ROI) 

  • Hiring "quick fix" marketers (fundraising is a long game) 

Your budget depends on your timeline, experience, and network. Need help determining your marketing budget and what your marketing strategy should be? Book a Complimentary Strategy Session to get started!

Angela S. Hwang
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Why Your Tech Stack Matters When It Comes to Raising Capital